Jen Niehaus started Circle Perceptions in South Africa based on her previous customer research experience when working with Accenture. Prior to this she was the Global Research Manager for Dimension Data, a South African ICT company with a global footprint and also conducted freelance market surveys for IDC in South Africa. She identified the need in the South African and broader African markets for a service provider specializing in conducting win loss reviews for business to business organisations.
Few companies conduct their own win loss reviews and rarely get to the real reasons behind their losses. Jen implements a straight forward win loss review programme for customers, ensuring that the win loss review process becomes a valuable and integral part of the sales cycle. The advantage to using a third party is that in addition to objectivity, the reviews are done professionally and timeously allowing companies to act swiftly on feedback before their next pitch.
Jen has a Bachelor of Arts (BA) degree from the University of Kwa Zulu Natal as well as a Postgraduate Diploma in Management (PDM) from Wits Business School in South Africa.