Maximising the Value

Customer Champions conducted research into organisations’ approach to customer satisfaction surveys and customer feedback. The results make interesting reading:

• 95% of companies measure customer satisfaction levels in some way
• 50% of companies communicate the results of customer feedback to their employees
• 30% of companies plan to take action on the results of customer surveys
• 10% of companies set up action teams to implement the action plan
• 5% of companies communicate their action plan to customers

The results clearly show that acting on the results of customer feedback is where many companies fail.

Customer Champions specialises in using that customer feedback data to gain clear business benefits.

To obtain a free benchmarking report for your own organisation and see where you are on this cycle, simply complete this short survey.