Library of Articles
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Use our search facility, otherwise our articles divide into four subjects:
Customer Focus
Customer Value Management, Customer Journey Mapping (CJM), customer complaints etc.
Corporate and Organisational Focus
Linking feedback to corporate strategy, maximising Account Management, what do Board members need to know?
Metrics and Tools Focus
Loss reviews, Big data in B2B, DIY online surveys, Net Promoter Score, Benchmarking.
Employee Focus
Linking customer experiences and employee rewards, defining a Customer Champion.
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